A Crowdwave Case Study
Measuring 2024 Political Ad Claims with the Power of AI
The Challenge
Measuring the resonance of political messaging is always a challenge—especially in the aftermath of an election.
Following the 2024 elections, political affairs advisors Persuasion & Pixels and BBS Solutions wanted to analyze the effectiveness of specific political claims in swaying segments of female voters.
The Crowdwave Solution
Crowdwave leverages AI to simulate human opinion, enabling rapid message testing and deeper insights into political sentiment—especially among hard-to-reach audiences.
Unlike traditional survey methods, this approach allows for faster and more confidential sentiment analysis.
Quantification of Ad Impact on Agreement with Core Ad Claims
Our methodology captures both pre- and post- stimulus perspectives. It starts with background and policy questions for the AI personas, exposes the personas to the video ad stimulus, and then asks a series of questions to assess impact of the video on perspectives. In this case, we also leveraged BBS Solutions’ Early Dawn to identify explicit claims.
Customized End-to-End Survey Design
Crowdwave provided custom, end-to-end survey design, analysis and insight synthesis to address the client’s challenge.
We worked hand-in-hand with the client team to build out the specific groups and traits to ‘recruit for’ in this study. These groups were defined by deep demographic and psychographic traits such as age, education, geography, policy perspectives, and even personal interests like yoga, cooking, and wellness.
We also developed the comprehensive survey itself, comprising dozens of research questions. We structured the survey as follows:
Background & Policy Positions – Establishing simulated respondents' baseline beliefs and attitudes.
Stimulus Introduction – Presenting two selected ads from a late-appearing Super PAC, leveraging BBS Solutions’ Early Dawn early detection tool
Impact Assessment – Measuring how exposure to the ads influenced respondents’ views and voting decisions.
We then executed the study by simulating 1,200 women in three key battleground states (Georgia, Pennsylvania, and Virginia), and across three distinct lifestyle segments, as noted above.
Crowdwave exposed the ads to the simulated voters, and asked the series of in-depth survey questions about policy positions and agreement with claims to track how their agreement changed pre- and post- stimulus.
Our Crowdwave Test
Crowdwave Results
Crowdwave analyzed the survey data for insights, and shared a detailed deck synthesizing our learnings, focusing on how these political ads and claims resonated.
Most notably,
Ad (A) proved twice as effective as Ad (B), influencing younger female voters—the age cohort that moved toward the current administration more than any other group of women voters.
One stand-out claim was twice as impactful as the others.
Voters under age 44 were more likely to be influenced by these ads.
Looking Ahead
The Future of AI in Political Ad Testing
AI’s role in persuasion and political messaging is only growing. Learn more about Crowdwave and its AI-driven political ad testing by scheduling a call with us today.