Crowdwave case study:
Pre-Testing the
Craft Marketplace
Sat Pillai
Founder, Entropy
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Sat needed to test an idea for a new crafting industry startup, but tracking down hobbyists through conventional methods proved challenging.
“We had no easy way to interview the hobbyists we were looking for, in the quantity that we needed – it’s such a fragmented audience. With a traditional questionnaire, I only got 1 response.”
Using Crowdwave, Sat ran a survey exploring both the buyer and seller side of the market, targeting multiple sub-segments with 50 Crowdwave respondents each.
“We probed about the kinds of materials that hobbyists need, along with the types of organizations that support them. When I saw the results, I thought, ‘Wow, this is really interesting.’”
-Sat
By leveraging Crowdwave, Sat quickly completed the first phase of his marketplace discovery work, saving both time and money.
“With Crowdwave, we surveyed a niche audience of crafting hobbyists that traditional research couldn’t find, while saving time and budget.”
-Sat
Join our early access list today
Get a live 1:1 demo, and be among the first to experience Crowdwave before our full launch this fall.